Web Design Trends in Indonesia: Insights from Design Project Experts

As the digital economy in Indonesia rapidly expands, the demand for innovative and user-focused web design continues to grow. From e-commerce platforms to government portals, web design in Indonesia is evolving to meet the needs of a mobile-first population and a competitive online marketplace. In this article, we explore the latest web design trends in Indonesia with expert insights from leading professionals at Design Project Indonesia — a creative agency known for transforming ideas into intuitive digital experiences.

1. Mobile-First Design: A Must in Indonesia’s Mobile-Driven Market

With over 170 million mobile internet users, Indonesia is one of the largest mobile-first countries in the world. According to experts at Design Project Indonesia, responsive and mobile-optimized websites are no longer optional — they’re essential.

“Users expect fast-loading, mobile-friendly websites. We prioritize minimalistic UI and strong mobile UX in every project,” says Ayu Rizky, UI/UX Lead at Design Project.

Trend Highlight:

• Thumb-friendly navigation

• Prioritized content loading

• Adaptive typography and buttons

2. Localized Visual Aesthetics

Indonesian web users respond positively to culturally relevant design elements. Colors, symbols, and imagery that reflect local values and traditions are becoming more popular in website design.

Design Project Indonesia incorporates local storytelling, batik patterns, and Bahasa Indonesia-centric microcopy to improve user engagement and brand identity.

Trend Highlight:

• Use of traditional design motifs in modern layouts

• Bilingual interfaces (Bahasa + English)

• Localized illustrations and iconography

3. Dark Mode and Minimalism

Clean, distraction-free layouts with dark mode options are dominating web design trends across industries — especially tech startups, fintech companies, and creative portfolios in Indonesia.

“Minimalism isn't just a style, it's a strategy for clarity. We often recommend dark mode for user comfort and brand modernity,” explains Budi Hartanto, Creative Director at Design Project Indonesia.

Trend Highlight:

• Dark themes for better readability and style

• Flat design with subtle shadows

• Emphasis on whitespace and hierarchy

4. Microinteractions and Motion UI

Web users in Indonesia are drawn to dynamic interfaces. Smooth transitions, animated buttons, and interactive microinteractions enhance user experience and make websites feel alive.

Design Project Indonesia integrates motion UI to guide navigation and increase engagement, especially in product showcases and landing pages.

Trend Highlight:

• Animated scroll effects

• Interactive hover states

• Engaging loading screens

5. Accessibility and Inclusive Design

As digital inclusion becomes a national priority, more websites are embracing accessibility standards. This includes color contrast compliance, readable fonts, and screen-reader compatibility.

“Good design is inclusive design. We consider accessibility from day one,” says Nanda Yusuf, UX Researcher at Design Project.

Trend Highlight:

• Accessibility testing tools

• Alt text for all visuals

• High-contrast themes for readability

6. Integration with Social and E-Commerce Platforms

Indonesian consumers are highly active on social media and e-commerce platforms like Tokopedia, Shopee, and Instagram. Websites are now designed to seamlessly integrate with these channels.

Design Project Indonesia creates social-ready websites with embedded feeds, shareable content, and cross-platform shopping experiences.

Trend Highlight:

• API integration with Instagram, WhatsApp, and TikTok

• Social proof elements (e.g., testimonials, ratings)

• Embedded store features and checkout options

Indonesia’s Web Design Future

The future of web design in Indonesia lies in blending technology with culture, simplicity with sophistication, and aesthetics with accessibility. Agencies like Design Project Indonesia are leading the way by adapting global trends to local needs — creating websites that not only look good, but also perform well and serve diverse audiences.